Cruiser

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1. It's right for you if... You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux. The tech you get Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride. Why you'll love it - It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.

Roll to the corner coffee shop or take a relaxing spin on the boardwalk. A ride on this classic cruiser is both relaxing and invigorating, all at the same time. It’s laid back, smooth, and always in style. With its beach cruiser DNA, Simple is at home on any road or path. Behind the laid-back looks is a smart design with modern features including a lightweight aluminum frame. The fat tires, plush saddle, and stable upright rider positioning help give Simple its casual, worry-free ride quality. - Light and durable: ALUXX aluminum frame makes it easier to ride hills, and rustproof chain provides long-lasting performance in all types of weather. - Comfort: Cushioned saddle and high-volume balloon tires soak up bumps and road vibrations. - Smart accessories: Built-in kickstand makes it easy to store, at home, and wherever you go.

Everything you need to tap into the pure and simple joy of riding a bike. With its comfortable rider position, 8-speed gearing, and wide, smooth-rolling tires, Vida will get you spinning with a smile on your face. It has disc brakes for smooth stopping power, plus a comfortable saddle and grips. - Premium Lightweight Alloy Frame—Durable ALUXX aluminum frameset. - Integrated Stem—Short stem provides better control. - Comfortable Saddle—Selle Royal saddle offers a smooth and pleasant ride. - Disc Brakes—Powerful braking performance for maximum control in all conditions. - Grippy Tires—High-volume 2.4-inch tires provide a smooth ride experience. - Wide Gear Range—8-speed drivetrain for hilly terrain.